Robert Fisk has a good piece in The Independent about the incivility (to put it mildly!) that is endemic in the comment sections of online news stories: "Anonymous trolls are as pathetic as the anonymous "sources" that contaminate the gutless journalism of the New York Times, BBC, and CNN".
Fisk wonders why newspapers that will not publish an anonymous letter to the editor will allow anonymous lies and hateful screed in comments. Surely he knows the simple answer: money. Advertisers are paying for clicks, and the idiots in the comments section are increasing the clickage.
Why should we help them by reading those comments? Consider this.
We know that governments pay people to troll the comments section with disinformation and misinformation, just like they hire fake journalists and bribe working columnists to influence public opinion.
We know that the number of comments in any one direction cannot be taken as a gauge of public opinion. When Common Dreams responded to a flood of reader complaints after they opened articles for comments, they learned that one person was posting under more than 50 names.
So:
1. Media needs comments to generate advertising income.
2. Governments pay people to write comments.
3. Comments that may appear to represent a majority may be written by one or two people.
4. We have no idea how much #2 and #3 overlap.
Every time I share these facts, at least one person has not heard them before. This has led me to make it a personal mission: to always ignore comments to online news stories and to always encourage others to do the same. I hope you will join me in this mission.
Many people seem to believe that these comments reflect public opinion. They may or may not - we have no way of knowing. The only thing we know that comments reflect is corporate media's need for clicks.
Media sites won't close down their comments sections anytime soon, not as long as clicks are associated with income. But we have a choice.
I know it can sometimes be seductive. You want to see what people are saying. Don't go there. Refuse to look. Refuse to click. Remind yourself: you will not learn anything, the ignorance and hate will upset or anger you, and you will change nothing.
What's more, it's not an effective use of our time. If we're busy reading and responding to comments, we're not building a movement to change the world. Think of it this way: Stephen Harper and Jason Kenney would love it if we spent our time responding to comments on news stories.
That sewer of hate and lies lives on clicks. The only way it will die is if we starve it.
No comments:
Post a Comment