Our friend Alan With One L knows that Allan and I share his teeth-grinding annoyance and mystified incredulity at the misuse of apostrophes for plurals.
Not that I've never confused its and it's. That's a tough one for many people. And non-native speakers of English, especially if they've been through the US's lousy public education system, are to be congratulated if they grasp the possessive apostrophe.
However, the use of apostrophes for plurals is beyond rampant. It's pandemic. The pen has already been pulled, but I hope it enjoys renewed life on the tubes.
Background here.
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