If your answer is no, you have plenty of company. The Los Angeles Times is the only English-language mainstream media venue to regularly cover the strike. Canadian media, predictably, only wants to know how it will affect food prices.
These farmworkers harvest the fruits and vegetables that fill our supermarkets and our tables. They are paid $8 per day - that's right, not per hour, per day. They are gouged at company stores where they must purchase necessities, and see their pay routinely withheld without explanation. They are denied breaks and access to clean drinking water. They are not paid for overtime. Company housing is filthy and vermin-infested. Female workers are subjected to sexual harassment on a regular basis.
What decade, what century is this? The working class fights this battle again and again.
From Sonali Kolhatkar, writing in Truthdig:
Years ago the sparsely populated San Quintín area was converted into an industrial agricultural center by growers who imported indigenous workers from southern states such as Oaxaca. Bacon compared the dozen or so ranches in the area to the maquiladoras, or factories, that sprang up along the Mexican side of the U.S. border. He described the conditions of the labor camps where workers live as “really awful and terrible.”The farmworkers work for hugely profitable agribusinesses, including Driscoll's, the most popular berry supplier in North America, and a company that enjoys a labour-friendly image.
Starting in the 1970s many of Baja California's workers began to cross the U.S. border through California into the Central Valley, and even to states like Washington. "These are all connected communities," maintained Bacon, which is why the San Quintín strike is big news among farmworker communities in the U.S. such as Washington’s Skagit County.
Sadly, it is not very big news elsewhere in the U.S. When the strike began last week, the Los Angeles Times was the only English-language media outlet in the country to initially cover it. (Since then, a week later, The Associated Press and others have begun to report on the strike.)
I didn't find much about how we can support striking farmworkers. The United Farm Workers - the legendary union begun by the late great Cesar Chavez - has a petition: sign here.
[PS: If you are interested in Cesar Chavez, it appears you should skip the movie. See this one instead.]