In our home, shopping at Whole Foods was once reserved for special dinners or used a stop-gap during an extremely busy week. Then slowly, over time, it became habit -- and a big one. For a long time now, we've had two regular shopping days each week, one at Loblaws and one at Whole Foods. Sometimes we end up at Whole Foods multiple times in one week.
This has been expensive, of course, but I felt it was worth spending more for better quality, and even more so for convenience. Because of Whole Foods' prepared food, we've been able to spend less time on food preparation, but still eat healthfully. Where prepared food in most supermarkets consists of rotisserie chicken and mayonnaisey pasta salads, Whole Foods carries an array of fresh, healthy, delicious -- expensive -- choices. Over time we relied on this more... and more.
I did determine that some prepared food was actually no more expensive than if I had made it myself: see my post about Roman tuna salad. Now I suspect that tuna salad is either a loss leader, or an outlier.
Several months ago, Whole Foods' prices shot up. A bag of groceries that once cost $65 now runs $95 or as much as $120. I rationalized it for a while, but even I, the Queen of Rationalization, can no longer ignore the obvious. But what do we do instead? What did we do before Whole Foods came to Mississauga...? The answer is: lots of different things that all involve more effort and less variety.
Hence the experiment. We won't shop at Whole Foods for one month, then we can decide if the money we don't spend is worth the effort we do spend. This also has an added benefit: the owner of Whole Foods is notoriously anti-union, so this is an opportunity to align my spending with my principles a bit more.