the word is plural

Peter Phillips, a sociology professor at Sonoma State University, wrote something for Common Dreams which deserves our notice.
Mainstream media is the term often used to describe the collective group of big TV, radio and newspapers in the United States. Mainstream implies that the news being produced is for the benefit and enlightenment of the mainstream population-the majority of people living in the US. Mainstream media include a number of communication mediums that carry almost all the news and information on world affairs that most Americans receive. The word media is plural, implying a diversity of news sources.

However, mainstream media no longer produce news for the mainstream population-nor should we consider the media as plural. Instead it is more accurate to speak of big media in the US today as the corporate media and to use the term in the singular tense-as it refers to the singular monolithic top-down power structure of self-interested news giants.

A research team at Sonoma State University has recently finished conducting a network analysis of the boards of directors of the ten big media organizations in the US. The team determined that only 118 people comprise the membership on the boards of director of the ten big media giants. This is a small enough group to fit in a moderate size university classroom. These 118 individuals in turn sit on the corporate boards of 288 national and international corporations.
Read the rest here.

When the revamped Ms. magazine premiered in 1990, Gloria Steinem wrote an essay, which has since become famous, about why and how advertising changes a magazine. Reading Phillips's piece, I immediately thought of Steinem's - then searched around and found it here. (We love the internet!)
About three years ago, as glasnost was beginning and Ms. seemed to be ending, I was invited to a press lunch for a Soviet official. He entertained us with anecdotes about new problems of democracy in his country. Local Communist leaders were being criticized in their media for the first time, he explained, and they were angry. "So I'll have to ask my American friends," he finished pointedly, "how more subtly to control the press." In the silence that followed, I said, "Advertising."

The reporters laughed, but later, one of them took me aside: How dare I suggest that freedom of the press was limited? How dare I imply that his newsweekly could be influenced by ads?
Read, think, enjoy.

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