I don't watch this show, but if I did, this would piss off the hell out of me.
CBC and McCain, the frozen food company, are "partnering" for a contest. Viewers are invited to submit audition videos. The winner lands a spot as an extra on "Being Erica"... eating McCain pizza. In other words, the winner gets to act in a commercial without being paid. McCain gets to advertise their brand throughout the contest, then again during the show, without a commercial break that everyone can fast-forward through or mute.
Since viewers don't watch commercials anymore, advertisers embed ads right into the show. We know this. We've been seeing it for years. But when the show turns into an extended ad, and there are ads for the ad itself, is there even a show left anymore?
McCain makes good pizza. Is "Being Erica" a good show?