dunkin' donuts responds

In response to my complaint to Dunkin' Donuts regarding pulling the Rachael Ray ad because of rampant wingnuttery, I received this email:
Thank you for sharing your comments. We always appreciate hearing from our customers. The intent of the online ad featuring Rachael Ray wearing a paisley silk scarf was to promote iced coffee. Given the surprising and truly unfortunate interpretation of this ad from some of our consumers, we decided to pull the ad and replace it with another as it is no longer serving its intended purpose, which was to simply promote our iced coffee---nothing more, nothing less.

At Dunkin' Donuts, we value all of our customers and remain steadfastly committed to making your experiences with us both memorable and pleasant. Thank you, again, for making us aware of your concerns; it is appreciated.

Not bad. Basically, we don't need controversy, we need profit, so goodbye controversy. I like their characterization of the bigoted interpretation as "truly unfortunate"; I also like noting that the scarf was paisley.

Keep in mind that an innocuous, predictable response does not mean your message is not getting through. It's still worth complaining. And so easy!

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