Purple Ocean, the political arm of the Service Employees Union (SEIU), is fighting back with a different sort of weapon. Through a grassroots, hand-to-hand campaign, people who care about workers, the environment and community life will help spread the facts about Wal-mart.
I encourage you to read the facts and invite your friends to read them, too. You can track who has accepted your invitation on an animated map that follows your fact sheet as it spreads across the country. Check it out here. I think it's an excellent opportunity to put the old activist's axiom in motion: each one, reach one.
The smart folks at the SEIU have also linked the campaign to a contest. From the original email:
Start the chain by passing on the facts, then see how from day to day, your individual influence spreads the word. If you're one of the first 25 people whose chain grows to 200, then you'll receive $1,000 towards your health insurance expenses—or, if you already have health insurance, we'll put it into a fund that will help provide health insurance for Wal-Mart workers who can't afford it. (The official rules are online at http://www.purpleocean.org/walmart/officialrules)In launching their campaign, Wal-Mart's CEO H. Lee Scott recently said that he was tired of the criticism of the world's largest retailer - tired of the criticism about its poor pay, bad benefits, sexual discrimination, and poor working conditions. He said he was "tired of being nibbled to death by guppies." Let the nibbling begin!